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As yet, electronic shelf displays (ESL) have failed to achieve success beyond legislated countries to any great effect. A number of reasons have been cited including immature technology, low labor costs versus high label costs, monochrome limitations, low priority area for retailers, etc.
However, over the last 3 years the retail technology market has emerged as a vital area for retailers to consider, with ESL potentially playing a key link in engaging with the smartphone shopper, particularly when technologies like NFC and BLE are integrated. More importantly, ESL technology is essential in enabling brick and mortar stores to unlock the same benefits potential of dynamic pricing as online.
This report considers the wider regional adoption of ESLs, looking at major drivers and inhibitors in the future. The report also provides detailed analysis of how ESLs fit into the new retail technology ecosystem, the important role of NFC and BLE in enabling this and why dynamic pricing will be successful in brick and mortar retail.
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